The Winners of the Low-Touch economy
Recently, I came across a very interesting report on how only 15% of the companies are winning in the current economy from the Board of Innovation – a...
What is Product Positioning and it’s importance
Effective product positioning has become a crucial component of marketing strategies in the ever-evolving business landscape. Positioning your product in the market can make or break its success. In this blog post, we will explore the concept of product positioning and its importance and provide real-life examples to illustrate its impact. By the end, you’ll understand why mastering...
The Impact of Social Influencers on Marketing: An Insider’s Look
Marketing a brand or product above the general digital noise of can prove to be a bit tricky for some businesses, with the demand to go viral™ and be the next big thing™ all too often becoming the focus of many marketing campaigns. At our recent #ProductTalk event on growth hacking, we were fortunate to have a representative from a new breed of marketing agency, called Influencer,...