CUSTOMER JOURNEY MAPPING, USER INTERFACE DESIGN At the first stage, companies need to identify areas where improvement is needed the most. This can be done via customer journey mapping and compeitive analysis. These will help identify how customer experience can be improved and how other orgnaizations are moving ahead. Then, a clear plan aligning the company’s digital strategy to its corporate objectives needs to prepared and aligned with the target KPIs.
AGILE DEVELOPMENT, CLOUD SERVICES During execution, companies work with internal and external stakeholders to create solutions and processes to achieve the objectives identified in the previous stage. Often starting out as pilot projects, this is the early stage of innovation where digital tools like AI, IoT, VR/AR, mobile and web are utilized to create breakthrough products/services.
A/B TESTING, CONVERSION OPTIMIZATION The solutions developed are released to a limited set of users to get user feedback and identify issues. Based on these the solution is fine-tuned and the product is readied for a full release. Data analytics and A/B testing help identify key trends early on.
GROWTH HACKING, DATA ANALYTICS Now the product/solution is ready for a full release or an enterprise-wide implementation. Growth hacking and big data help to take the product to the maximum number of users. The project now starts delivering ROI for the organization.