Insights


Problem/Solution Fit vs Product/Market Fit

During the lockdown period, I have talked to 76 founders of tech and tech-enabled startups, and when the discussion came around the problem/solution fit the majority of them shifted it to product/market fit. After noticing it more and more I decided to share my own understanding of these processes and also to highlight how vital it is to work on the product/solution fit before building an ...

UX Design for emerging technologies

We’re on the cusp of a tech revolution. Augmented reality (AR), virtual reality (VR), artificial intelligence (AI), the Internet of Things (IoT), 5G, the blockchain and smart cities are going to drastically change all of our lives. Using that technology in an intuitive and seamless way begins with...

The Winners of the Low-Touch economy

Recently, I came across a very interesting report on how only 15% of the companies are winning in the current economy from the Board of Innovation – a...

Product Positioning and it’s importance

Simply explained positioning is the space that the product takes in the mind of the potential buyer” (Trout and Ries). For startups, positioning is more focused on the space that the product takes in the mind of their early adopters and it has the goal of crossing the chasm = reaching product/market fit. Traditional Positioning Approach ...

How social influencers are changing the game for marketing

Marketing a brand or product above the general digital noise of can prove to be a bit tricky for some businesses, with the demand to ‘go viral’ and be the ‘next big thing’ all too often becoming the focus of many marketing campaigns. At our recent #ProductTalk event on growth hacking, we were fortunate to have a representative...