Instantt
WHITEPAPER: DELIVERING FUTURE READY RETAIL AND ECOMMERCE SOLUTIONS AT SPEED AND SCALE
Inability to understand the market or customers can be fatal – Yahoo is a prime example. Among all the things that have gone wrong for Yahoo, perhaps the biggest is the way it has projected itself to its customers. Not knowing its brand focus, the company had to change its boilerplate for press releases, 24 times in 24 years.
Meanwhile, the disruption is not over – in the face of increased competition from online retailers (mainly Amazon), brick and mortar retailers are closing down their stores. Macy’s announced the closing of 100 of its stores across the US in Aug 2016. A year ago, Walmart’s annual sales took a dip for the first time since it went public 45 years ago. Omnichannel strategies have failed for most of the brick and mortar retailers. Yet, there’s a silver lining. Amazon is moving into brick and mortar. The online retailer made headlines earlier in Dec 2016 with Amazon Go stores, which perhaps gives an indication of how other retailers should embrace technology.
It is true that there have been significant advancements in the technology, disrupting businesses across all sectors. Yet, mostly the emphasis has been on improving the computing power and shrinking transistors – a phenomenon explained by Moore’s law. Read more in the Whitepaper.
