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Marketing and Sales

Launching a Digital Product: Research Strategies for Success

Whether you’re a startup, SME or huge corporate, you all know you need to be launching a Digital Product & innovate to succeed. What I see more of these days is a huge swell of companies that already have a successful business in their own right and are innovating some great product ideas, and most of them have been great at surveying the competition before they take the next...

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Startup and Entrepreneurship

A BOOTSTRAPPER’S GUIDE TO ‘INSTANTT’ SUCCESS

For a startup, getting the right team in place in the early stages is absolutely vital. 90% of newly started businesses close down before reaching their fifth anniversary and the most commonly cited reason is failing to find the right team. Innovify can help you make sure you’re in that 10% that succeeds. And the story of how we worked with ...

Categories
Startup and Entrepreneurship

Prioritizing for Success: Business or Product for Tech Startups?

Too much going on! As a Tech Startup founder, Should I focus on the business or the product? New ventures are the child of labour, and love. Not only do entrepreneurs become emotionally attached to them, they find it difficult to choose their area of focus. After all, their minds are pulled in a hundred different directions all at once. ...