Bold statement eh!
So you’ve either got a product there that’s not been developed yet, you’re thinking of developing one, or you already have one going through a new product development phase.
If you want it to succeed, you need to do more than build it.
It’s not the Field of Dreams, and just because you’ve built it, the general public won’t just reach a state of feverish excitement about a product they’ve never heard of from people they’ve never heard of. You wouldn’t just open a shop and tell no-one, would you? If you would then you can go back to licking your monitor, the grownups are talking business.
Product development, new product management, call it what you will, it’s not easy.
If you’re starting your own project (with others or on your own), you’ll need the following:-
If you get all of these things right, you’re more likely to succeed and given yourself the best shot possible.
If you don’t have the connections, the experience, or the know-how to get all of this stuff done, you can hire people, or team up with an organisation that can facilitate the introductions you need.
At the end of the day, your new product is your baby. You want it to be given the best shot in life to succeed. Any potential investor (internally or externally) would rather you build in the costs to give a product that shot at success than underestimate.
It shows that you’ve done your homework and it shows that you’ve left no stone unturned in trying to build a proper new product development plan/business plan. It shows that you give a flying fig that it will succeed or not and that you’re committed to its’ success.
Some people, such as ourselves, are able to provide access to all of the above. We are able to provide many services directly, as well as through chosen partners. Our development costs are cost-effective, so that leaves more room for people to engage the other partners they need to succeed.
So, no matter how large or small you are, please feel free to get in touch to give your product the best chance of success.
Client Services Director