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Brickowner’s Journey: Surviving & Thriving in the Startup World

When we first met Fred, the founder of Brickowner, we could feel his passion and ambitions to be the market leader for property crowdfunding. He had a great idea, highly experienced partners, and a very aggressive plan to grow and fund raise. They were also working with UI/UX and branding agencies. But if they were going to succeed, they desperately needed technology...

Product Development Strategy

Digital Product Development: A Must-Read Guide for Success

Keeping up with the competition in today’s corporate world requires a strong focus on developing new digital products. With rising competition and fast-changing technology, companies must create creative goods that satisfy consumer wants to remain ahead. Yet, creating effective digital goods is not simple; it calls for a systematic approach informed by a thorough familiarity with the...

A BOOTSTRAPPER’S GUIDE TO ‘INSTANTT’ SUCCESS

For a startup, getting the right team in place in the early stages is absolutely vital. 90% of newly started businesses close down before reaching their fifth anniversary and the most commonly cited reason is failing to find the right team. Innovify can help you make sure you’re in that 10% that succeeds. And the story of how we worked with ...

SO WHAT IS A PRODUCT FOUNDRY?

Since I let you all know what I’m doing now at Innovify, and what Innovify does, in general, I’ve had people asking me specifically what a product foundry is. So here goes… ...

India’s Startup Ecosystem: Could it Be a Credible Global Player?

It’s astonishing how few companies and entrepreneurs take advantage of the biggest asset the Internet provides: Easy access to global talent and competitive prices. Despite the ability to pick and choose from a global field, many players of the startup eco-system stay stubbornly focused on their immediate physical location. ...

PRODUCT MANAGEMENT SIGNIFICANCE

If we had to decode what the legend Steve Jobs said, we could be heading in the right direction on understanding of what exactly product management means. ...

Going the Whole Eleven Yards: MLP, MVP, MSP, MMP

Many of you may know what a minimum viable product (MVP) is. It’s a powerful basic model that explains what your product does and why prospects should buy it. So in a way, MVP teaches you how to build good, sustainable products. ...

MINIMUM VIABLE PRODUCT: HOW TO BUILD AN MVP EFFICIENTLY

So, you have the ‘idea’, and you’re willing to make a business out of it. “It will change the world”, “It will solve this problem”, “It’ll make the world a better place”- your aspiration can be as ‘entrepreneurial’ as this, or you may simply think- “I’ll be rich”. In any case, you need to answer the most important question of your startup journey- “Is there a...

Prioritizing for Success: Business or Product for Tech Startups?

Too much going on! As a Tech Startup founder, Should I focus on the business or the product? New ventures are the child of labour, and love. Not only do entrepreneurs become emotionally attached to them, they find it difficult to choose their area of focus. After all, their minds are pulled in a hundred different directions all at once. ...

FIND THE RIGHT FIT: 7 TIPS FOR HIRING EXCEPTIONAL ENGINEERING TALENT

Hiring the best talent is always a challenge for any startup during the early days. At this point in the journey, not only is it critical to hire a great fit, but it is also paramount to ensure that they can do more than what is immediately required. The lack of a clear JD during the initial years of a startup means that one person has to be multi-skilled. Further, if there are problems built...