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Startup and Entrepreneurship

ProductTalks: Building Prototypes for Startups vs Enterprises

Innovify is thrilled for our upcoming #ProductTalk, featuring two esteemed guest speakers, Lisa Terziman and Lorenza Ruiz, which will be held on November 28 in central London, Tower Hill.  These two have exemplified the spirit of an entrepreneur from an early age, both founding and running their own businesses within the tech sphere, successfully, while...

Categories
Startup and Entrepreneurship

What is Product Positioning and it’s importance

Effective product positioning has become a crucial component of marketing strategies in the ever-evolving business landscape. Positioning your product in the market can make or break its success. In this blog post, we will explore the concept of product positioning and its importance and provide real-life examples to illustrate its impact. By the end, you’ll understand why mastering...