During the lockdown period, I have talked to 76 founders of tech and tech-enabled startups, and when the discussion came around the problem/solution fit the majority of them shifted it to product/market fit. After noticing it more and more I decided to share my own understanding of these processes and also to highlight how vital it is to work on the product/solution fit before building an MVP.
Problem/solution fit is the very beginning stage of a startup when founders are using design thinking to shape their business idea and validate it with their users.
For tech and tech-enabled startups there are several steps that are usually completed at this stage:
At this stage, it is mandatory to align your vision with the market needs and a scalable business model.
Out team at Innovify supports founders to find problem/solution fit throw a design thinking workshop where we get a senior UX/UI, a senior software architecture, a business analyst and a product owner to join forces with the founding team to work on the lean canvas and produce high-level wireframes, a software architecture proposal, and a detailed feature list.
Only when gut feelings and data collected from users firmly validate the problem/solution fit, founders can start building the MVP.
At this stage several processes happen simultaneously:
The journey from problem/solution fit to product/market fit is not an easy one. The founders have to wear different hats at the same time but that’s the beauty of the startup world.
Client Services Director