6 Things to Consider Before Hiring Remote Talent The coronavirus pandemic has touched every walk of life. As a result, doing things has changed, and these ways have become the new normal. An Upwork study found that 22% of the...
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As a startup, it is essential to ensure that your product or service solves a problem and meets a market need. But what exactly do these terms mean, and how do they differ? Problem/solution fit and product/market fit are crucial concepts that every startup should understand to increase their...
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We’re on the cusp of a tech revolution. Augmented reality (AR), virtual reality (VR), artificial intelligence (AI), the Internet of Things (IoT), 5G, the blockchain and smart cities are going to drastically change all of our lives. Using that technology in an intuitive and seamless way begins with the...
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The Winners of the Low-Touch economy
Recently, I came across a very interesting report on how only 15% of the companies are winning in the current economy from the Board of Innovation – a...
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Effective product positioning has become a crucial component of marketing strategies in the ever-evolving business landscape. Positioning your product in the market can make or break its success. In this blog post, we will explore the concept of product positioning and its importance and provide real-life examples to illustrate its impact. By the end, you’ll understand why mastering...
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Marketing a brand or product above the general digital noise of can prove to be a bit tricky for some businesses, with the demand to go viral™ and be the next big thing™ all too often becoming the focus of many marketing campaigns. At our recent #ProductTalk event on growth hacking, we were fortunate to have a representative from a new breed of marketing agency, called Influencer,...
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