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The Winners of the Low-Touch economy

Aug 07, 2020



The Winners of the Low-Touch economy

Recently, I came across a very interesting report on how only 15% of the companies are winning in the current economy from the Board of Innovation – a global business design and innovation strategy firm. They came up with this concept soon after the pandemic paralyzed the global economy and mentioned that “the low touch economy will define our lives for 1-2 years at least ” but many things (up 60%) will feel normal again – pretty soon.

Creativity flourished during this pandemic among opportunity-oriented entrepreneurs and this public list of 50+ examples of business model shifts proves it right. In this context, I decided to share my top 3 winners of the low touch economy.


1. Antler – a global early-stage VC that builds and invests in groundbreaking technology companies. The Antler team responded very fast to the pandemic situation. First – they launched a call for startups tackling Covid-19, second – they consistently created educational content to support founders, and third – they continue recruiting for the next cohort even if there is no clear future on the social distancing regulations and that shows confidence in their fast ability to adapt.

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Prakash Pilley, Client Services Director
Prakash Pilley

Client Services Director