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Product Development

A Comprehensive Guide for Product Management

Starting a business is a big undertaking; for many entrepreneurs, it can be a risky and challenging journey. According to statistics, most startups fail within the first five years of operation, and many factors can contribute to this outcome. One of the biggest reasons for this high failure...

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Startup and Entrepreneurship

A SUCCESSFUL STARTUP PRODUCT: MORE THAN JUST A UNIQUE IDEA

The common myth which we discovered among most of the young aspiring startup entrepreneurs is that they start with a blank sheet to jot down ideas and keep hunting for the unique idea which can be comparable to google or facebook or whatsapp. They believe that any idea that is unique and never heard of can make them a billion dollar company. Partially yes but mostly no. ...

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Product Development

DESIGN THINKING FOR INNOVATION

“The focus of innovation has shifted from being engineering-driven to design-driven, from product-centric to customer-centric, and marketing-focused to user-experience-focused” Linda Naiman Design Thinking is popular in business and there are many correlations to product management, innovation, and strategic...