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Challenge
Brickowner faced obstacles typical of early-stage fintech ventures:
- No defined product or technical architecture
- A need for a credible MVP to unlock investment
- A strict delivery timeline
- High competition in property investment and crowdfunding
- No in-house product management or technology capability
As the company grew, new challenges emerged: scaling the platform, aligning multiple branding and UX partners, and putting the right processes in place for a regulated, FCA-aligned business.
Key Objectives
- Deliver a high-quality MVP to support immediate fundraising
- Apply lean and agile principles to accelerate development
- Define a clear product roadmap aligned with investment KPIs
- Provide a dedicated tech team after the raise
- Establish scalable engineering processes
- Ensure the platform meets FCA compliance expectations
Solution
Innovify supported Brickowner through each stage of its growth.
1. MVP Definition and Build
Innovify began by:
- Understanding the business proposition in depth
- Identifying platform challenges from both user and investment perspectives
- Conducting behavioural research and competitor analysis
- Designing a prototype in partnership with Brickowner's UX team
The MVP aligned with Brickowner's first crowdfunding campaign on Seedrs and helped it secure £100,000 in the first round.
2. Post-Funding Scale-Up
Within four months, Brickowner raised a further £100,000 in a second Seedrs round, driven by the strength of the MVP.
To build on that momentum, Innovify:
- Provided a dedicated development team
- Moved the MVP onto a scalable, full platform
- Introduced structured delivery processes
- Offered ongoing technical leadership and operational support
3. Product and Business Alignment
Innovify helped Brickowner define:
- Its core value proposition
- Its differentiators in a crowded market
- The product logic behind how the platform worked
This clarity was essential for investor confidence and long-term growth.
Results
Brickowner grew from a concept into an established property investment platform.
Impact Delivered
- MVP delivered on time and aligned to fundraising goals
- Two successful Seedrs raises of £100,000 each
- A scalable platform supporting operations and regulatory needs
- A dedicated engineering team accelerating long-term product development
- A stronger market position and commercial traction
Innovify's support, from concept to scale, helped Brickowner move from idea to market in a highly competitive space.
If you are building or modernising a regulated fintech platform, see our embedded finance and digital wallets work or talk to our team.
