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How Innovify Enabled Brickowner to Scale

How Innovify Enabled Brickowner to Scale: From Idea to MVP to a Fully Funded, Fast‑Growing Property Investment Platform

Brickowner aims to open property investment to everyone through a simple, accessible crowdfunding platform. Early on, the founders had a strong fundraising strategy but needed a solid technical foundation to turn the concept into a functional, investor‑ready product.
Case Study

Client Overview

Brickowner is a property crowdfunding platform created to make real‑estate investment accessible to everyday investors. At the early stage, the founder, Fred, had a strong concept, credible partners, and an ambitious fundraising plan—but no technical foundation to bring the product to life.

Client:
Brickowner
Country:
UK
Platforms:
Web
Industry:
FMCG Supply Chain

Challenge

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Brickowner faced multiple obstacles typical of early-stage fintech ventures:

  • No defined product or technical architecture
  • Need for a credible MVP to unlock investment
  • Limited budget and a strict delivery timeline
  • High competition in property-investment and crowdfunding markets
  • Lack of internal product management and technology capability

As the company grew, new challenges emerged—scaling the platform, aligning multiple branding and UX partners, and establishing the right processes for a regulated, FCA‑compliant business.

Key Objectives

Deliver a fully functional digital wallet within four months

  • Deliver a high‑quality MVP to support immediate fundraising
  • Apply lean and agile principles to accelerate development
  • Define a clear product roadmap aligned with investment KPIs
  • Provide a dedicated tech team post‑fundraise
  • Establish scalable engineering processes
  • Ensure the platform meets FCA compliance expectations

Solution

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify partnered with Brickowner through each stage of their growth journey.

1. MVP Definition & Build

Innovify began by:

  • Understanding the business proposition in depth
  • Identifying platform challenges from both user and investment perspectives
  • Conducting behavioural research and competitor analysis
  • Designing a prototype in partnership with their UX team

The MVP aligned perfectly with Brickowner’s first crowdfunding campaign on Seedrs—and helped them secure £100,000 in funding in the first round.

2. Post-Funding Scale-Up

Within four months, Brickowner raised another £100,000 in their second Seedrs round driven by the strength of the MVP.

Recognising the momentum, Innovify:

  • Provided a dedicated development team
  • Transitioned the MVP into a scalable, full-fledged platform
  • Introduced structured delivery processes
  • Offered ongoing technical leadership and operational support

3. Product & Business Alignment

Innovify helped Brickowner define:

  • Their core value proposition
  • Their differentiators in a crowded market
  • The product logic behind how the platform actually worked

This clarity was essential for investor confidence and long-term growth.

Technology Used

No items found.

Results

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Brickowner grew from a concept into one of the UK’s recognised property investment platforms.

Impact Delivered

  • MVP delivered on time, within budget, and aligned to fundraising goals
  • Successful Seedrs raises: two rounds of £100,000 each
  • A scalable platform supporting operations and regulatory needs
  • Dedicated engineering team accelerating long-term product development
  • Strong market positioning and commercial traction

Innovify’s support—from concept to scale—helped Brickowner move from idea to market leader in a highly competitive space.

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