Challenge
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Brickowner faced multiple obstacles typical of early-stage fintech ventures:
- No defined product or technical architecture
- Need for a credible MVP to unlock investment
- Limited budget and a strict delivery timeline
- High competition in property-investment and crowdfunding markets
- Lack of internal product management and technology capability
As the company grew, new challenges emerged—scaling the platform, aligning multiple branding and UX partners, and establishing the right processes for a regulated, FCA‑compliant business.
Key Objectives
- Deliver a high‑quality MVP to support immediate fundraising
- Apply lean and agile principles to accelerate development
- Define a clear product roadmap aligned with investment KPIs
- Provide a dedicated tech team post‑fundraise
- Establish scalable engineering processes
- Ensure the platform meets FCA compliance expectations
Solution
Innovify partnered with Brickowner through each stage of their growth journey.
1. MVP Definition & Build
Innovify began by:
- Understanding the business proposition in depth
- Identifying platform challenges from both user and investment perspectives
- Conducting behavioural research and competitor analysis
- Designing a prototype in partnership with their UX team
The MVP aligned perfectly with Brickowner’s first crowdfunding campaign on Seedrs—and helped them secure £100,000 in funding in the first round.
2. Post-Funding Scale-Up
Within four months, Brickowner raised another £100,000 in their second Seedrs round driven by the strength of the MVP.
Recognising the momentum, Innovify:
- Provided a dedicated development team
- Transitioned the MVP into a scalable, full-fledged platform
- Introduced structured delivery processes
- Offered ongoing technical leadership and operational support
3. Product & Business Alignment
Innovify helped Brickowner define:
- Their core value proposition
- Their differentiators in a crowded market
- The product logic behind how the platform actually worked
This clarity was essential for investor confidence and long-term growth.
Results
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Brickowner grew from a concept into one of the UK’s recognised property investment platforms.
Impact Delivered
- MVP delivered on time, within budget, and aligned to fundraising goals
- Successful Seedrs raises: two rounds of £100,000 each
- A scalable platform supporting operations and regulatory needs
- Dedicated engineering team accelerating long-term product development
- Strong market positioning and commercial traction
Innovify’s support—from concept to scale—helped Brickowner move from idea to market leader in a highly competitive space.














