If you’re interested in MVP (Minimum Viable Product), you probably have a digital product in your brain and are planning your go-to-market strategy with a limited budget or time.
If you’re skeptical about going full-fledged with your idea, you’re not the only one. Almost every reasonable entrepreneur is curious about the potential of their product. They seek answers to whether there is a demand for their product. Will customers prefer their competitors over them? And other such questions.
And it’s mindful of being skeptical, considering 35% of the startups fail as there is no market need for their product, and 20% get out-competed.
So, what’s the way out? How can you make sure that your product has the potential to thrive in the market? How do you identify the improvements your product needs before going out in the market?
The modern-word answer to such questions is – to build a minimum viable product, aka MVP.
But you’re not here to get this simple advice, are you? You want to know how much resources and time it would require to build an MVP.
It is difficult to be specific because you may have a couple of basic functions in mind or require a lot for your MVP.
If a rough number is all you want, here is your answer – Generally, it takes 3-4 months to build an MVP. But as with everything else in life – “it depends.”
It depends on your product scope, complexity, and customer profile. It depends on the size of the development team you have. It depends on several other factors that are part of an MVP development lifecycle.
So, to help you come to a concrete number, we need to discuss several things related to MVP development. Before we jump on that, here is a chart with specific project types and times:
|Product/Niche/Industry||Est. Time to Build the MVP|
|MedTech Platform||9 Months|
|Risk Management Tool||9 Months|
|Lead Generation Software||8 Months|
|B2B SaaS Platform||8 Months|
|Digital Workplace||7.5 Months|
|P2P Marketplace||6 Months|
|Travel Insurance App/Website||6 Months|
|Business Loan Fintech Platform||6 Months|
|Fraud Prevention Platform||6 Months|
|Entertainment Software||6 Months|
|Digital Lending SaaS Platform||5.5 Months|
|Automation Services||5 Months|
|Sales SaaS||4.5 Months|
|Web Design Tool||4.5 Months|
|Home Insurance Platform||4 Months|
|Onboarding Software||4 Months|
|Aerospace Marketplace||4 Months|
|Telecommunication Platform||3 Months|
|Consumer Electronics||3 Months|
|Marketing Automation Tool||3 Months|
|Virtual Office Platform||3 Months|
|Smart Kitchen Tools||2.5 Months|
|Real Estate API||2 Months|
|AI Video Platform||1.5 Months|
|Virtual Office Platform||1 Month|
|OS Live Chat Tool||0.5 Month|
|Email Prospecting Tool||0.5 Month|
|Job Board for the Space Industry||0.5 Month|
Now let’s discuss the factors that define how much it would take to build your product MVP.
Although the MVP development time is a result of the number of developers on the team, it isn’t advised to have a large team for this purpose. Designers, testers, and other experts all contribute to the cost, and you don’t want the cost of building MVP to skyrocket.
The best foot forward is to pick the right size of the development team for your MVP.
Many software engineering managers believe the magical sweet spot for MVP development is seven team members. However, according to Agile, team sizes should range from three to nine people, and this includes a project manager, a business analyst, developers, designers, QA specialists, and potentially DevOps, among others.
The more the number of features and functionalities you’d keep in your MVP, the more it will take to build it. The functionalities your MVP needs can only be determined by you.
Here is how you can decide on the right features for your MVP:
When people require solutions to their problems or challenges, they use software products. Hence, you should start by knowing your target audience’s issues and discomfort points. Consider what your potential customers might have problems with in their everyday lives or at work.
You may discover your target audience’s issues by interviewing them, conducting surveys, or roleplaying. Expert opinions, in addition to interviewing and surveying, are effective methods to discover your target audience’s concerns.
What problems does your product solve for your target audience? How can your product address their needs and pain points? Here, the more efficiently your product solves problems, the more valuable it is. For example, if your prospects’ pain points are primarily financial, you might highlight the attributes of your product in relation to a cheaper monthly subscription plan.
Next, you should look into the comparable solutions that companies offer your target audience and analyze their products to figure out what you can incorporate into your MVP to deliver a superior solution.
For example, Spotify and YouTube Music are current music streaming applications that compete with one another. While Spotify enables users to listen to free music with the smartphone screen off and save battery power, YouTube Music does not. This may be one of the minor details that helps them triumph over their competition.
Your MVP should have distinct features to distinguish itself from other comparable solutions. You can select the optimal functions to create a one-of-a-kind item by prioritizing them.
Customers will have a reason to choose your product if you do this. For example, this strategy enabled Uber to complete 14 million trips each day, thanks to their ‘one-tap taxi without phone calls’ feature.
Among all the feature prioritization techniques, MoSCow is the most simple one and can help you list the required features with no hassle.
This prioritization technique consists of ‘must have, should have, could have, and won’t have this time,’ which can be used to section all MVP features into four categories.
The must-have group consists of mandatory components. Functionalities in the should-have category are not required but are still crucial. Nice-to-have functions belong to the could-have category. Lastly, components that are not currently a priority but may be in the future are included in the won’t have this time category.
Building an MVP as quickly as possible is the goal of every business and product development team, but certain hurdles may stand in the way.
Here are some:
A company can easily become a victim of scope expansion. Many times, you become attached to a disruptive concept after you’ve thought of it. It’s hard to reduce the scope down to the bare minimum because you want to present it in all its magnificence to investors and the world in general.
Not to mention the fact that the greater you consider conquering the market, the more likely you are to generate new functions. However, employing this approach may result in delivery delays, put a burden on your budget, and, ultimately, jeopardize the survival of your product MVP.
When a business wants to launch a new product MVP, they are often so focused on keeping the initial version simple that they neglect to include important capabilities. While not as typical as scope creep, this drawback is still prevalent – typically as a result of initiatives that don’t concentrate adequately on what makes their target market unique.
Although we’ve seen it a dozen times, it still makes our point. It is not beneficial for consumers to receive a one-wheeled vehicle; rather, a scooter is a better choice. MVP in software development operates in the same manner.
Image Source: Interaction Design Foundation
Inexperienced or Inefficient Team
Even if you believe yourself to be a one-man army, building an MVP is an unrealistic task for you as an entrepreneur on your own. Hence, it’s crucial for you to work with a dependable IT partner who can offer not only a lean strategy and competence but also have experience with fast digital product launches. For starters, the team composition they recommend will match your evolving demands.
The vendor’s expertise in working with companies in various industries is an important factor you should consider when selecting your technology partner.
Moreover, the installation cost and time, future scalability, and community support are all significant in the development of a Minimum Viable Product. Of course, it’s tempting to want the latest and greatest, but hype-driven development can sometimes do more harm than good to your project. We’ve already discussed how you can prioritize your feature list; you should confirm the development time for each one from your technology partner. This will allow you to prioritize even better.
Prior to beginning the creation of your digital product’s MVP, you must define the scope of your MVP. Having a thorough understanding of the product development life cycle is just as important as visualizing the project in its various phases. Here, be as specific as possible when describing the scope, and clear up any doubts as soon as they arise.
MVPs serve as airbags, allowing you to estimate a product’s economic and technological potential as well as implement it. You can make commercial and technological decisions based on evidence rather than speculation, thanks to MVPs.
If you’re looking for a development partner to help you with the MVP development process, Innovify is among the best choices.
We can guide you through the MVP development process and help you with problem definition, market research, prototyping, and feedback collection.
We have years of experience in building software prototypes and MVPs before we roll them out to success.
Client Services Director