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How Innovify Collaborated with Zilch

How Innovify Collaborated with Zilch: From Idea to the Fastest Growing Unicorn of Europe.

Zilch is a UK fintech platform reshaping how millennials pay. Its digital wallet and Mastercard offer instant repayment through linked debit accounts and are accepted by more than 44,000 merchants across the country.
Case Study

Client Overview

Zilch is rewriting how millennials pay in the UK. Its digital wallet and Mastercard let users pay instantly through linked debit accounts, now accepted at over 44,000 merchants nationwide. Powered by a cloud native, API first stack, Zilch delivers sub 250ms transactions while staying fully PCI DSS and FCA compliant. What started as a bold MVP has become one of Europe’s fastest growing unicorns. From day one, Innovify helped engineer the scalable foundations that made Zilch’s breakout success possible.

Client:
Zilch
Country:
United Kingdom
Platforms:
Web, Mobile
Industry:
FinTech

Challenge

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Zilch set an aggressive target: release a fully compliant digital wallet & checkout within four months and validate a new buy now pay later (BNPL) model for responsible credit.

The constraints were real.

  • A regulated UK fintech environment
  • Zero tolerance for latency
  • Strict PCI DSS and FCA requirements
  • Multiple third-party systems with incomplete documentation
  • Pressure to prove the model fast for future investment rounds

Zilch needed a product led software engineering partner that could move with speed, precision, and accountability.

Innovify joined as the sole product and technology development partner, leading the product development from day 0 that would later turn to unicorn level scale.

Key Objectives

Deliver a fully functional digital wallet within four months

  • Launch a working digital wallet MVP in four months
  • Guarantee full regulatory compliance
  • Deliver consistently low latency transactions under 250 ms
  • Build a scalable, cloud native architecture ready for rapid growth
  • Establish microservices based infrastructure for fast scaling

Solution

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify mobilized a dedicated product engineering squad that worked shoulder to shoulder with Zilch’s founders from the earliest product workshops.

We led the discovery and scoped the MVP to meet the core business objectives. We defined the overall technology architecture, and built the entire system for long term scale, beyond launch.

Architecture Engineering

We implemented a serverless microservices framework on AWS to ensure zero downtime, rapid iteration, and elastic scalability. CI/CD pipelines enabled continuous deployment without disrupting live users.

Performance Optimization

To achieve sub 250 ms latency, we finetuned data pipelines, optimized transaction workflows, and built a low latency event system capable of handling high-volume processing.

Compliance by Design

We embedded PCI DSS and FCA requirements into every layer of the build. This ensured the product remained secure and audit ready from MVP to market launch.

Complex Integrations

APIs such as GPS, Xero, and Cash Flows came with fragmented or incomplete documentation. Innovify engineered custom integration layers, stress tested workflows,and worked directly with third-party teams to ensure flawless interoperability.Across the entire journey, Innovify operated as Zilch’s core engineering heartbeat,enabling the founding team to focus on growth, fundraising, and customer acquisition.

Technology Used

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Results

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Within four months, Innovify delivered a production ready, fully compliant digital wallet that met every performance and regulatory benchmark.

The platform achieved:

  • PCI DSS certification and FCA approval
  • Real world transactions processed in under 250 ms
  • Seamless integration of essential third-party APIs
  • A cloud native, microservices based serverless architecture designed for on-demand scaling

More importantly:

The MVP we built together became the foundation of Zilch’s unicorn growth,supporting millions of users and industry leading adoption across the UK.

Innovify wasn’t just a development partner, but we were part of Zilch’s origin story,engineering the platform that enabled them to scale fast, raise aggressively, and redefine a category.

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