The Internet is abuzz with stories on influencer marketing platforms and how these new platforms are helping drive sponsorship value and marketing campaigns. So, when it came to building a new one in a highly contested territory, Talent Village knew that their success would hinge on building the right MVP and weaving a unique story which is mapped around relevant user personas. The Innovify team was tasked to ensure rapid prototyping and building an extremely fitting MVP. The process of devising the MVP was tied to three goals – make the platform usable, useful and delightful for the intended audience and marketers alike. So, firstly it was about building a product that’s built just right, keeping customers in mind right from an early stage. And, secondly, it was about enabling smooth 3rd party integrations, notably Instagram. Leveraging and understanding analytics from 3rd party platforms such as Instagram was instrumental in judging the effectiveness of influencers, as that would help determine pricing & other allied marketing activities.
Getting the right MVP out is vital to any agile project, as it becomes the stepping stone in intended success. Innovify helped achieve this goal by establishing a customer-centric approach that embedded customer feedback and provided meaningful & rapid iteration by leveraging collaboration.
By building the right MVP in a dramatically short time, Innovify catalyzed the process of final product development by helping the client raise additional funds for the project. This milestone was followed by deployment of managed teams, which led to two major outcomes – faster and qualitative roll-out and a fine-tuned version that effectively captured user journey, key features, UX and intended usefulness of the platform. Innovify then enabled smooth collaboration with the new product manager at Talent Village to drive accelerated development using scrum teams and effective sprints.
Incessant cohesive efforts with the client resulted in Innovify contributing towards achieving desired product market fit. This helped shape Talent Village into an app that could empower models who aren’t necessarily the world’s top models counting millions of followers, but those who are just as influential and have a more intimate circle of followers.
Results include a community of satisfied model users, who are all able to monetise their Instagram follower base. They are also satisfied to be able to redeem free perks in their city, enabling them to discover new venues and share them with their community of followers.
Talent Village is the most powerful way for brands to instantly connect with thousands of influential fashion models with highly engaged audiences on Instagram. This platform is cost-effective and offers a targeted way to create and manage authentic micro-influencer campaigns at scale.
Client Services Director