Your browser does not support JavaScript! Please enable the settings.
↑

How Innovify Scaled Oneway.Cab

How Innovify Scaled Oneway.Cab: From Call‑Centre Bookings to a Cloud‑Native Intercity Platform

Oneway.Cab is an intercity ride platform founded by industry operators with deep domain knowledge. At engagement start, 80 percent of bookings were handled by a call centre, limiting scale and speed. The company needed a modern product engine to automate bookings, improve driver acceptance, and reduce operational drag.
Case Study

Client Overview

Oneway.Cab is an intercity ride platform built by industry operators with deep operational expertise in travel and transportation. When Innovify engaged with the team, nearly 80 percent of all bookings were still processed manually through a call centre. This heavy reliance on human intervention restricted the company’s ability to scale, slowed down response times, and created significant operational overhead. To grow beyond these constraints, Oneway.Cab needed a modern, automated product engine—one that could digitise bookings across web and mobile, streamline driver allocation, improve acceptance rates, and dramatically reduce the recurring workload on their operations team.

Client:
Oneway Cab
Country:
India
Platforms:
Web-Mobile
Industry:
Transport

Challenge

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Manual workflows slowed growth. Dispatch relied on phone calls. Finance teams lacked automation for debt recovery and reconciliation. Leadership needed a 24×7, well-monitored cloud infrastructure and clear KPIs for data-driven decisions. They also needed higher return-set utilisation to improve route economics.

Client Review

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

- writers name

Key Objectives

Deliver a fully functional digital wallet within four months

  • Eliminate routine ops intervention across the booking lifecycle
  • Acquire bookings via web and mobile with near‑zero human touch
  • Equip Finance to recover debts faster and reconcile accounts online
  • Improve return‑set utilisation to maximise margins
  • Define and track KPIs for data‑led decisions
  • Ensure a stable, robust, monitored cloud setup that scales on demand

Solution

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify delivered a product‑first, cloud‑native platform using agile, iterative releases.

1) Driver Acceptance and Dispatch Automation

  • Built a Driver App to accept or reject rides based on a rules‑driven preference algorithm, monitored via a central Dispatch Panel.
  • Enabled call‑centre agents to log bookings directly into the platform, pushing jobs to drivers without manual calling. Call‑centre load dropped to ~50 percent in phase one.

2) Customer Apps and Channel Expansion

  • Developed iOS and Android apps so customers could book directly.
  • Reduced call‑centre load to ~20 percent, then near‑zero via loyalty and refer‑and‑earn features that nudged users to digital channels.
  • Exposed APIs for integration with aggregators such as Ibibo and ixigo, further shifting volume from phone to tech.

3) Scalable Architecture

  • API‑first microservices deployed in containers for horizontal and vertical scaling.
  • Hybrid data strategy using SQL and NoSQL for low‑latency reads, privacy, and future big data analytics.
  • High availability via load balancing and resilient deployment patterns to handle festival‑time spikes.

4) Ways of Working and Scale‑Up

  • Implemented Scrum, lean delivery, and KPI‑driven governance.
  • Adopted Innovify’s BOT (Build–Operate–Transfer) model to help Oneway.Cab raise funds, hire core roles, and internalise the tech function with coaching from Agile leaders and technical architects.

Technology Used

No items found.

Results

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

  • Fundraising: Raised $450K from Indian Angel Network during scale-up; prepared for a $3M raise for nationwide expansion.
  • Scale: Expanded to 400+ routes with lean staffing, enabled by automation and platform reliability.
  • Efficiency: Call-centre dependency reduced from ~80% bookings to digital-first with near-zero manual dispatch.
  • Operations: Improved return-set utilisation, faster debt recovery, and online reconciliation through productised finance workflows.
  • Ownership: Tech roadmap and practices transitioned to the in-house team, with ongoing CTO-level guidance on demand.
  • Oneway.Cab moved from phone-based operations to a cloud-native, app-led intercity platform engineered for speed, scale, and profitability
More Success Stories
Aplaz – Leading BNPL FinTech in Mexico
Innovify built Aplazo’s end‑to‑end fintech product and scalable cloud infrastructure, enabling a secure, production‑ready digital credit platform built to support growth in a regulated environment.
Influencer Platform – A Scalable Influencer Marketplace Platform
Innovify built a leading UK-based influencer platform enabling talent discovery, campaign management, and scalable collaboration between brands and creators.
NowPlay – A Sports Coordination and Booking Platform
Innovify built NowPlay, a sports coordination platform enabling match creation, venue booking, cost splitting, and seamless player coordination in one unified experience.
Let’s Connect

Start the Conversation Today

“At Nexilo, we believe every business deserves the power of AI—whether you're just starting or scaling fast. My team and I are here to support your vision and help you move forward with confidence.”
Ava Reynolds
Founder & CEO of Nexilo
Book a Free Discovery Call
Talk to Us
Connect With Us

Let’s Build Something Exceptional

Innovify transforms ideas into impactful products, blending design and engineering from concept to scale. Through onshore and nearshore collaboration, we deliver speed, clarity, and top talent without compromise.
Book a Free Discovery Call