Challenge
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Manual workflows slowed growth. Dispatch relied on phone calls. Finance teams lacked automation for debt recovery and reconciliation. Leadership needed a 24×7, well-monitored cloud infrastructure and clear KPIs for data-driven decisions. They also needed higher return-set utilisation to improve route economics.
Client Review
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
I felt they actually cared about the project, and they came with their own ideas
Innovify is flexible about financial concerns and works hard to stay within the budget. Although the loss of the project manager was a setback, they use project management tools to stay organized. Instead of just following orders, the team offers their own suggestions to improve the product.
-Co-Founder, Mobile Ridesharing Platform
Key Objectives
- Eliminate routine ops intervention across the booking lifecycle
- Acquire bookings via web and mobile with near‑zero human touch
- Equip Finance to recover debts faster and reconcile accounts online
- Improve return‑set utilisation to maximise margins
- Define and track KPIs for data‑led decisions
- Ensure a stable, robust, monitored cloud setup that scales on demand
Solution
Innovify delivered a product‑first, cloud‑native platform using agile, iterative releases.
1) Driver Acceptance and Dispatch Automation
- Built a Driver App to accept or reject rides based on a rules‑driven preference algorithm, monitored via a central Dispatch Panel.
- Enabled call‑centre agents to log bookings directly into the platform, pushing jobs to drivers without manual calling. Call‑centre load dropped to ~50 percent in phase one.
2) Customer Apps and Channel Expansion
- Developed iOS and Android apps so customers could book directly.
- Reduced call‑centre load to ~20 percent, then near‑zero via loyalty and refer‑and‑earn features that nudged users to digital channels.
- Exposed APIs for integration with aggregators such as Ibibo and ixigo, further shifting volume from phone to tech.
3) Scalable Architecture
- API‑first microservices deployed in containers for horizontal and vertical scaling.
- Hybrid data strategy using SQL and NoSQL for low‑latency reads, privacy, and future big data analytics.
- High availability via load balancing and resilient deployment patterns to handle festival‑time spikes.
4) Ways of Working and Scale‑Up
- Implemented Scrum, lean delivery, and KPI‑driven governance.
- Adopted Innovify’s BOT (Build–Operate–Transfer) model to help Oneway.Cab raise funds, hire core roles, and internalise the tech function with coaching from Agile leaders and technical architects.
Results
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
- Fundraising: Raised $450K from Indian Angel Network during scale-up; prepared for a $3M raise for nationwide expansion.
- Scale: Expanded to 400+ routes with lean staffing, enabled by automation and platform reliability.
- Efficiency: Call-centre dependency reduced from ~80% bookings to digital-first with near-zero manual dispatch.
- Operations: Improved return-set utilisation, faster debt recovery, and online reconciliation through productised finance workflows.
- Ownership: Tech roadmap and practices transitioned to the in-house team, with ongoing CTO-level guidance on demand.
- Oneway.Cab moved from phone-based operations to a cloud-native, app-led intercity platform engineered for speed, scale, and profitability














