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ProductTalks : Experimentation-Driven Product Development

Jun 23, 2022



The August’s #ProductTalk event from Innovify was about Experimentation-Driven Product Development and we were pleased to have as a guest speaker Jimmy Simons from Optimizely – the world’s largest digital laboratory, recognized as the first experimentation platform with over 78 billion experiment participants per year. Impressive, isn’t it?

Discussion on ProductTalks


Thoughts of JIMMY SIMONS About Tech

Some interesting facts about Jimmy: he has been involved in tech since he was only 8 years old and built his first robot. At Optimizely, Jimmy focuses on helping companies build a culture of experimentation in their product development organization so they can increase their velocity of innovation, fail fast and become more agile, while providing solutions that allow product managers and developers to build experiments into their code base and track business metrics to ensure that product features and variables add real value to their clients.


Jimmy presented the methodology of “experimentation-driven product development”,   as well as tips and lessons learned while studying how leading companies like, Airbnb, and Uber use this in their product development. For a better understanding, he gave the example of the experimentation-driven product development lifecycle at Netflix, that discovers the customer needs/demands, design prototypes that meet the customers’ needs, deliver them through A/B tests, question the results, launch the product and iterate the process.

Lastly, Jimmy mentioned some of the lessons that he and Optimizely have learned from the data when they run this type of experimentation-driven product development processes and you can check his thought-provoking presentation here.


To sum up we can quote Jimmy on “Fail Fast and Carry On” and thanks to everyone who made it down on such a hot day. As always, we’ll be doing another event next month so, please do keep your eyes on our EventBrite page.

If you would like to speak at this event or another one of ours at a later date, please contact our marketing manager, Heshaam Hague, at

And remember, at Innovify we help start-ups, scale-ups, and heads of NPD & innovation in developing their products and services. This includes tech support, innovation ideation, agile development and much more. If this sounds like something you’re interested in, please get in contact with Sam Harris at

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