Gener8 Ad Blocker
Real-Time Credit Decisions & Risk-Based Pricing
Platforms
Web, Mobile App
Instant Loan Approvals that Boost Margins & Customer Acquisition
Challenge
Loan approvals at the bank were slow. Applications often took days to process, requiring manual underwriting. In a competitive market, customers weren’t willing to wait – they would simply apply elsewhere and take whichever bank said “yes” first.
Adding to this, all approved customers received the same interest rate, regardless of risk. This meant the bank missed out on pricing efficiency and left margins on the table.
Solution
The bank needed an automated credit scoring and decisioning system. It had to integrate bureau data, customer history, and transaction behavior to make instant decisions. Beyond approval, the system also needed to recommend fair interest rates based on customer risk profiles.
How Innovify Helped
- Built scoring models using XGBoost and Gradient Boosting.
- Integrated with loan origination via REST APIs.
- Deployed on AWS SageMaker and Lambda for speed and elasticity.
- Set up monitoring dashboards to track performance and retrain models.
Technology used
Results
- Loan approval time cut from 3 days → under 10 minutes.
- 95% of loans auto-approved, manual review only for exceptions.
- Profitability of loan portfolio increased by 15%.
- Customer acquisition rose by 22% due to instant decisions.
