Bold statement eh! So you’ve either got a product there that’s not been developed yet, you’re thinking of developing one, or you already have one going through a new product development phase. If you want it to succeed, you need to do more than build it. ...
A leader is always central to any culture of transformation. Agile development and Scrum teams are no exceptions. Today Agile, DevOps and Scrum are no longer just marketing buzzwords; these methodologies & approaches have proven their merit in reducing waste, quickening time-to-market and providing greater...
As a startup, it is essential to ensure that your product or service solves a problem and meets a market need. But what exactly do these terms mean, and how do they differ? Problem/solution fit and product/market fit are crucial concepts that every startup should understand to increase their...
Effective product positioning has become a crucial component of marketing strategies in the ever-evolving business landscape. Positioning your product in the market can make or break its success. In this blog post, we will explore the concept of product positioning and its importance and provide real-life examples to illustrate its impact. By the end, you’ll understand why mastering...