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Challenge
- Landbay entered a competitive fintech landscape without an internal engineering team and no prior MVP development experience.
- The business needed a high-quality MVP to unlock its next funding round.
- Timelines were tight and expectations were high.
- Once funded, Landbay had to scale fast, modernise its platform and begin building an internal team.
- Midway through this journey the company gained the opportunity to launch an Innovative Finance ISA, one of the first in the UK. The window to deliver was one month, while the existing roadmap stayed fully loaded.
- Landbay needed a team that knew regulated lending products and could deliver a cloud-native, FCA-ready platform under extreme time pressure.
Client Review
My background isn’t in technology and I wouldn’t consider myself as a as a techie of product have been refined so all of the product planning and where we wanted to get to was pretty well designed it was translating into sort of solution effectively that helped us with we’re in a point now where we can scale relatively quick in total Lambe (Landbay) has raised around 2 million pound so far the system works uh at the moment pretty well.
- John Goodall – Co-founder & CEO | Landbay
Key Objectives
- Launch an investor-ready MVP to secure the next funding round
- Define a scalable architecture with clear pathways for internal team expansion
- Stand up a dedicated delivery pod for new product lines
- Redesign and enhance core lending workflows
- Ensure full FCA-compliant development across every feature
- Deliver Landbay's Innovative Finance ISA within one month
- Manage third-party integrations with predictable performance and low latency
Solution
Innovify embedded a product engineering team to design and deliver an enterprise-grade MVP built for future scale.
The approach was simple. Build fast, build right and build with clarity.
Key elements of execution:
- API-first architecture for modular growth
- Cloud-native infrastructure for performance, reliability and scalability
- CI/CD pipelines enabling rapid iteration and continuous testing
- Compliance by design across data pipelines, investor flows and mortgage underwriting
- Extreme programming practices to maintain quality under compressed timelines
- Transparent delivery rituals ensuring investors and stakeholders stayed aligned
- A roadmap that supported both platform expansion and internal team onboarding
This model let Landbay modernise its platform and grow an in-house engineering team without pausing the product roadmap.
Results
Innovify delivered the MVP on schedule, enabling Landbay to secure significant investment and move directly into scale-up mode.
The long-term partnership produced measurable impact.
Key outcomes included:
- Investor-ready MVP delivered at speed, unlocking critical funding
- Full digital platform shipped with improved workflows and domain-level accuracy
- Scalable architecture implemented to support rapid product expansion
- Integrated internal engineering teams for sustainable in-house growth
- Updated platform launched on time with stronger performance and reliability
- Delivered Landbay's Innovative Finance ISA within one month
- Compliance designed in from the first sprint across data pipelines, investor flows and mortgage underwriting
- Landbay moved from no engineering team to a modernised platform and an in-house team
Innovify builds regulated financial products and helps lenders modernise the platforms they already run. Talk to our team about your own build.
