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How Innovify Helped Gener8 Break Through Ad-Blocking Barriers

How Innovify Helped Gener8 Break Through Ad-Blocking Barriers: From a Crowded Market to a High-Performance, User-Rewarding Ad Platform

Gener8 is a platform that allows users to earn from the advertisements they choose to see. Gener8 needed a scalable, secure, and technically robust way to bypass native ad-blockers without compromising user privacy or experience.
Case Study

Client Overview

Gener8 is a platform that allows users to earn from the advertisements they choose to see. Instead of blocking ads, Gener8 shares a portion of ad revenue with its users—creating a mutually beneficial advertising ecosystem. But the market was crowded, and the rapid adoption of ad-blocking extensions limited the platform’s reach and revenue potential. Gener8 needed a scalable, secure, and technically robust way to bypass native ad-blockers without compromising user privacy or experience.

Client:
Gener8
Country:
United Kingdom
Platforms:
Web
Industry:
Tech Startup

Challenge

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Gener8 faced multiple industry-wide obstacles:

  • A market dominated by aggressive ad-blocking adoption
  • Nearly 650 million users using browser-level ad-blockers globally
  • More than $41B in advertising blocked each year across major browsers
  • Secure delivery of ad content from server-side to end users
  • The need for user-authenticated mechanisms to bypass native blockers

The company needed to grow its user base rapidly. Their beta platform had strong USPs that are user-selected ads and redeemable tokens, but they required a more resilient technical foundation to scale.

Key Objectives

Deliver a fully functional digital wallet within four months

  • Build and deliver a high‑quality MVP
  • Communicate the product value clearly for rapid adoption
  • Implement agile and lean development practices
  • Ensure seamless server‑to‑client data transfer
  • Architect a scalable build to support growing traffic
  • Maintain strict data privacy and security standards
  • Deliver on time and on budget

Solution

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify assembled a dedicated engineering team to build a browser-level solution capable of bypassing native ad-blocking technology.

1. Engineering Against Ad-Blockers

  • Developed a custom mechanism to bypass the most common native ad-blockers
  • Used a user-authenticated approach to create smart exceptions
  • Built a purpose-designed instance for Google Chrome, the most widely affected browser
  • Ensured secure, reliable delivery of ad content from servers to the client

2. Technology Stack

  • Node.js
  • JavaScript
  • React.js
  • A powerful API layer enabling dynamic, personalised ad delivery

3. Product & Delivery Approach

  • Lean and agile development cycles
  • High-speed feature iteration
  • Rapid validation through beta launches
  • Built a scalable, robust browser extension as the foundation for future growth

The result was a unique user-authenticated extension that gave users control while allowing the platform to bypass ad-blocking extensions intelligently.

Technology Used

No items found.

Results

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Innovify’s engineering work helped Gener8 overcome serious technical and market challenges.

Impact

  • Successful build of a browser extension that bypasses native ad‑blockers
  • Secure and seamless server‑to‑client data delivery
  • Rapid growth to over 1,000 beta subscribers
  • Strong early traction contributing to Gener8’s rising valuation
  • A foundation for accelerated feature development under a dedicated Innovify team

Gener8 moved from being restricted by ad‑blockers to operating as a user‑driven, reward‑based ad ecosystem ready for scale.

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