.png){kind=icon}
.png){kind=icon}
.png){kind=icon}
Challenge
Gener8 faced several industry-wide obstacles:
- A market shaped by widespread browser-level ad-blocking
- Secure delivery of ad content from server to end user
- The need for user-authenticated mechanisms to get past native blockers
- A crowded market in which to grow a new user base
The company needed to grow its user base quickly. Its beta platform had strong differentiators in user-selected ads and redeemable tokens, but it needed a more resilient technical foundation to scale.
Key Objectives
- Build and deliver a high-quality MVP
- Communicate the product value clearly for rapid adoption
- Apply agile and lean development practices
- Ensure seamless server-to-client data transfer
- Architect a scalable build to support growing traffic
- Maintain strict data privacy and security standards
- Deliver on time
Solution
Innovify assembled a dedicated engineering team to build a browser-level solution able to work around native ad-blocking technology.
1. Engineering Against Ad-Blockers
- Developed a custom mechanism to get past the most common native ad-blockers
- Used a user-authenticated approach to create smart exceptions
- Built a purpose-designed instance for Google Chrome, the most widely affected browser
- Ensured secure, reliable delivery of ad content from servers to the client
2. Technology Stack
- Node.js
- JavaScript
- React.js
- A powerful API layer enabling dynamic, personalised ad delivery
3. Product and Delivery Approach
- Lean and agile development cycles
- High-speed feature iteration
- Rapid validation through beta launches
- A scalable, robust browser extension built as the foundation for future growth
The result was a unique user-authenticated extension that gave users control while letting the platform get past ad-blocking extensions intelligently.
Results
Innovify's engineering work helped Gener8 overcome serious technical and market challenges.
Impact
- A browser extension that gets past native ad-blockers
- Secure, seamless server-to-client data delivery
- Rapid growth to over 1,000 beta subscribers
- A foundation for faster feature development under a dedicated Innovify team
Gener8 moved from being restricted by ad-blockers to operating as a user-driven, reward-based ad ecosystem ready for scale.
Building a product on a new data or rewards model, with AI-native personalisation? Explore our AI & ML Development services or talk to our team.
