.png){kind=icon}
.png){kind=icon}
.png){kind=icon}
“At Nexilo, we believe every business deserves the power of AI—whether you're just starting or scaling fast. My team and I are here to support your vision and help you move forward with confidence.”
Challenge
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Billboards were distributed across thousands of locations. Many remained static or disconnected from real‑time campaign intelligence.
Advertising teams lacked a unified way to verify which creative was running where or to activate location‑based campaigns tied to a user’s movement.
To modernize this ecosystem, a mobile‑first, location‑aware platform was required. The solution needed accurate proximity detection, low‑latency data flows, and seamless integration with Ströer’s backend infrastructure.
The challenge was to build a cloud‑native system that merged IoT beacons, mobile sensing, and dynamic content delivery while remaining intuitive for everyday users.
Client Review
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
- writers name
Key Objectives
- Detect nearby billboards using mobile‑device proximity to IoT beacons
- Identify which advertisement is running at each location
- Deliver real‑time, personalized offers based on user movement
- Build an API‑first integration layer for Ströer’s media systems
- Ensure low‑latency performance across national-scale traffic
- Create a mobile experience that feels instant, relevant, and non-intrusive
- Enable dynamic, location-triggered campaign activation for brands
Solution
- A cloud-native, mobile-first advertising platform was engineered to bridge the gap between physical billboards and digital audiences.
- IoT beacons were deployed across selected billboard locations. Each beacon transmitted location metadata and campaign identifiers. A mobile app was built with real-time proximity detection. When users passed a beacon, the app automatically identified the billboard and retrieved the running creative.
- A geo-triggered engine delivered personalized content at the right moment. For example, users traveling along a highway could receive a limited time offer when approaching a restaurant billboard on the next exit.
- An API-first backend integrated Ströer’s location catalogue, campaign schedules, and creative metadata. Low-latency data pipelines ensured immediate content retrieval and accurate beacon mapping.
- A clean interface presented contextual offers without distraction. The platform was designed for high throughput, national deployment, and easy onboarding of new billboard locations.
- A CI/CD workflow supported rapid feature iteration, enabling Ströer to evolve the system as customer behaviour and campaign needs changed.
Results
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
- Real-time billboard detection enabled across multiple locations
- Mobile users received contextually relevant ads with minimal latency
- Improved verification of which creative was running at each site
- API-first backend simplified future integrations and campaign automation
- Location-aware ads delivered higher engagement and measurable brand impact
- Foundation created for nationwide rollout of intelligent out-of-home advertising
