Challenge
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Park Street’s operations relied on outdated, poorly supported systems that limited efficiency and scalability.
The business needed:
- A unified platform capable of integrating multiple existing systems
- Reliable communication channels between distributors and logistics teams
- Better visibility into sales, transportation, and demand patterns
- A modern architecture to replace legacy processes no longer fit for scale
The goal was clear: eliminate operational friction and create an end‑to‑end digital backbone for supply‑chain execution.
Key Objectives
- Modernize the core distribution platform with microservices architecture
- Integrate multiple third‑party systems for seamless data exchange
- Enable mobile access for real‑time updates and user connectivity
- Build a big‑data solution to uncover actionable business insights
- Improve organisation of distribution workflows and demand targeting
Solution
Innovify executed a multi-stream transformation program to rebuild Park Street’s technology foundation.
1. Core Platform Modernization
A dedicated engineering team redesigned and redeveloped the entire platform. The new microservices architecture enabled:
- Faster deployments
- Easier scaling
- Cleaner third-party integrations
- Greater resilience and long-term maintainability
2. Mobile Applications
Innovify built mobile apps to give end users a real-time, connected experience. These apps supported:
- Live shipment updates
- Operational notifications
- More responsive communication between field teams and central systems
3. Big-Data Analytics Layer
A data analytics team created a comprehensive big-data framework to:
- Analyse sales and logistics patterns
- Unlock insights that guide decision-making
- Improve demand targeting and supply-chain optimisation
Results
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Park Street gained a modern, scalable, and data-driven distribution ecosystem.
Impact
- A fully modernized platform replacing unsupported legacy systems
- Integrated workflows across shipping, sales, and transportation
- Mobile-first capabilities improving field communication
- Big-data insights enhancing distribution planning and demand responsiveness
- A technology foundation that supports long-term scalability and operational efficiency
Park Street’s distribution network now operates with clarity, speed, and greater reliability—supported by a modern digital infrastructure engineered for the complexities of the beverage supply chain.






