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“At Nexilo, we believe every business deserves the power of AI—whether you're just starting or scaling fast. My team and I are here to support your vision and help you move forward with confidence.”
Challenge
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Built a scalable influencer marketplace platform capable of handling talent discovery, campaign execution, and high-volume creator engagement.
The platform needed to evolve into a full-stack solution connecting brands and influencers while enabling end-to-end campaign workflows. The core challenges included:
- Enabling efficient discovery and matching between brands and influencers
- Building a two-sided marketplace with balanced supply and demand
- Supporting campaign creation, collaboration, and management workflows
- Ensuring scalability across increasing campaign volumes and creator participation
- Delivering a seamless experience across onboarding, discovery, and execution
A product and technology partner was required to design and build an integrated platform that could drive creator discovery, streamline campaign execution, and support scalable growth within the influencer marketing ecosystem.
Key Objectives
A scalable influencer marketplace platform was to be built to enable talent discovery, campaign execution, and creator-driven engagement.
- A production-ready influencer marketplace platform was to be launched
- Talent discovery and matching between brands and creators were to be enabled
- Campaign creation and collaboration workflows were to be supported
- Seamless communication and execution across campaigns were to be implemented
- Platform scalability across increasing creator and campaign volumes was to be ensured
- A strong foundation for continuous platform evolution and ecosystem growth was to be established
Solution
A scalable influencer marketplace platform was designed and deployed to enable talent discovery, campaign execution, and creator-driven engagement at scale.
- Talent Discovery and Matching Engine
A discovery system was implemented to enable brands to identify and connect with relevant influencers based on campaign requirements. - Two-Sided Marketplace Architecture
A marketplace model was built to connect brands and creators, enabling seamless onboarding, profile management, and collaboration. - Campaign Management and Workflow System
End-to-end campaign workflows were implemented to support campaign creation, collaboration, communication, and execution. - Scalable Platform Infrastructure
A robust, scalable architecture was deployed to support growing volumes of influencers, campaigns, and transactions. - Engagement and Monetisation Layer
Features were implemented to enable campaign tracking, performance visibility, and monetisation across the creator ecosystem, driving sustained platform growth.
Results
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Influencer discovery and campaign execution were enabled at scale across the creator economy.
A fully deployed influencer marketplace platform was established, enabling brands to discover talent, launch campaigns, and collaborate seamlessly with creators, resulting in improved campaign efficiency, higher engagement, and faster execution.
A scalable, data-driven foundation was created to support long-term growth, enabling increased creator participation, expanded campaign volumes, and continuous platform evolution through a dynamic two-sided marketplace.
