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Challenge
DrinkUp London needed a scalable marketplace and event platform capable of real-time discovery, venue participation and high user engagement.
It had to turn a content-driven hospitality platform into a dynamic two-sided marketplace connecting users and bars and supporting event-led commerce. The core challenges included:
- Enabling real-time event discovery across map and list interfaces
- Creating a two-sided marketplace between users and venue partners
- Supporting venue-generated events and dynamic content updates
- Implementing digital passes for seamless redemption and monetisation
- Holding up under high-traffic events such as London Cocktail Week
An experienced product and engineering team was needed to design and build an integrated platform for discovery, engagement and transactions, supporting growth across London's hospitality market.
Key Objectives
The aim was to build a scalable marketplace and event platform for real-time discovery, engagement and monetisation.
- Launch a production-ready marketplace and event platform
- Enable real-time event discovery via map and list interfaces
- Support venue-generated events and content creation tools
- Implement digital passes for seamless redemption and transactions
- Ensure scalability during large-scale events such as London Cocktail Week
- Establish a strong foundation for continuous product evolution
Solution
Innovify designed and deployed a scalable marketplace and event platform for real-time discovery, engagement and monetisation across the hospitality ecosystem.
- Event Discovery and Experience Engine
A real-time discovery system that lets users explore venues and events through map and list interfaces. - Two-Sided Marketplace Architecture
A marketplace model connecting users with bars and venues, with venue-generated events and dynamic content creation. - Digital Passes and Redemption System
A digital pass mechanism that lets users purchase and redeem drinks and experiences across participating venues. - Scalable Platform Infrastructure
A robust, scalable architecture built to handle high traffic during large-scale events such as London Cocktail Week. - Engagement and Monetisation Layer
Features supporting user engagement, event participation and transactions, enabling continued growth and revenue.
Results
Real-time event discovery and marketplace engagement were enabled at scale across London's hospitality scene.
A fully deployed marketplace and event platform lets users discover venues, access curated events and redeem digital passes across participating bars, driving higher engagement and event participation.
The scalable foundation supports large-scale events such as London Cocktail Week and continued growth in venue partnerships, user adoption and monetisation.
Personalised recommendations and smarter discovery are natural next steps for a platform like this. Explore our AI & ML Development services or talk to our team.
