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Build a Marketplace and Event Discovery Platform for DrinkUp London

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Case Study

Client Overview

DrinkUp London is a UK-based hospitality marketplace platform enabling users to discover events, explore venues, and redeem digital passes across London’s nightlife ecosystem. Innovify designed and developed a two-sided marketplace connecting users and bars, delivering real-time discovery, event participation, and a scalable platform for engagement, monetisation, and ecosystem growth.

Client:
DrinkUp London
Country:
United Kingdom
Platforms:
Web, Mobile App
Industry:
Hospitality, Event Marketplace

Challenge

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Built a scalable marketplace and event platform capable of handling real-time discovery, venue participation, and high user engagement.

DrinkUp London needed to transform a content-driven hospitality platform into a dynamic two-sided marketplace connecting users and bars while supporting event-led commerce. The core challenges included:

  • Enabling real-time event discovery across map and list-based interfaces
  • Creating a two-sided marketplace between users and venue partners
  • Supporting venue-generated events and dynamic content updates
  • Implementing digital passes for seamless redemption and monetisation
  • Ensuring scalability across high-traffic events like London Cocktail Week

A product and technology partner was required to design and build an integrated platform that could drive discovery, engagement, and transactional experiences while supporting ecosystem growth within London’s hospitality market.

Key Objectives

Deliver a fully functional digital wallet within four months

Built a scalable marketplace and event platform to enable real-time discovery, engagement, and monetisation across the hospitality ecosystem.

  • A production-ready marketplace and event platform was to be launched
  • Real-time event discovery via map and list interfaces was to be enabled
  • Venue-generated events and content creation tools were to be supported
  • Digital passes for seamless redemption and transactional experiences were to be implemented
  • Platform scalability during large-scale events like London Cocktail Week was to be ensured
  • A strong foundation for continuous product evolution and ecosystem growth was to be established

Solution

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

A scalable marketplace and event platform was designed and deployed to enable real-time discovery, engagement, and monetisation across the hospitality ecosystem.

  • Event Discovery and Experience Engine
    A real-time discovery system was implemented to enable users to explore venues and events through map and list-based interfaces.
  • Two-Sided Marketplace Architecture
    A marketplace model was built to connect users with bars and venues, enabling venue-generated events and dynamic content creation.
  • Digital Passes and Redemption System
    A digital pass mechanism was introduced to allow users to purchase and redeem drinks and experiences seamlessly across participating venues.
  • Scalable Platform Infrastructure
    A robust, scalable architecture was deployed to handle high user traffic during large-scale events like London Cocktail Week.
  • Engagement and Monetisation Layer
    Features were implemented to support user engagement, event participation, and transactional experiences, enabling continuous growth and revenue generation.

Technology Used

No items found.

Results

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Real-time event discovery and marketplace engagement were enabled at scale across London’s hospitality ecosystem.

A fully deployed marketplace and event platform was established, enabling users to discover venues, access curated events, and redeem digital passes seamlessly across participating bars, resulting in increased user engagement and higher event participation.

A scalable, experience-driven foundation was created to support large-scale events like London Cocktail Week, enabling continuous growth in venue partnerships, user adoption, and monetisation through a dynamic two-sided marketplace.

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