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Challenge
Sidedoor needed to launch a differentiated two-sided property marketplace while addressing scale, usability and demand on both sides.
It had to turn an offline property survey model into a scalable digital platform connecting property buyers and surveyors. The core challenges included:
- Creating a seamless UX for two distinct user groups
- Building a marketplace that balances demand and supply
- Standing out in a crowded property portal landscape
- Allowing for future service expansion
- Delivering quickly on a robust, modular foundation
Sidedoor needed an experienced product and engineering team to design the marketplace experience, build the platform end to end, and create a clear value proposition for both sides of the ecosystem.
Client Review
Innovify understood the nuances of building a two‑sided marketplace in a highly regulated sector. Their ability to simplify complexity and deliver a seamless conveyancing experience made them a critical partner in Sidedoor’s early journey.
Key Objectives
The aim was a scalable, differentiated two-sided property marketplace with strong adoption and room to grow.
- Launch a production-ready property marketplace platform
- Enable smooth interaction between property buyers and surveyors
- Design a user-centred experience for both sides
- Build a modular architecture that supports scaling and expansion
- Deliver reliable performance across user journeys and workflows
- Establish a strong foundation for continuous product evolution
Solution
Innovify designed and built a scalable two-sided marketplace with a focus on experience, balance and growth.
- Product and Marketplace Engineering
Innovify designed and developed the full Sidedoor platform, turning the business vision into a production-ready two-sided marketplace for buyers and surveyors. - UX-Led Marketplace Experience
A user-centred experience simplified discovery, improved engagement and guided both user groups through intuitive journeys. - Modular and Scalable Architecture
A modular architecture supports scaling, feature expansion and changing marketplace dynamics. - Marketplace Dynamics and Dual Demand
Core marketplace logic balances supply and demand, creating value for both buyers and surveyors and helping drive early traction. - Operational and Growth Readiness
The platform was delivered with a strong foundation for continuous iteration, enabling faster releases, better performance and long-term scalability.
Results
Sidedoor launched a production-ready two-sided property marketplace with early traction and a scalable foundation.
The engagement delivered a fully deployed platform with seamless journeys for both property buyers and surveyors. Core workflows, marketplace logic and platform architecture were ready for real-world use and growth.
The solution also gave Sidedoor a strong technical and product foundation: a marketplace designed to scale efficiently and extend to future services.
Planning a marketplace of your own, or want to add AI-native capabilities to one? Explore our AI & ML Development services or talk to our team.
