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Build a Sports Coordination and Booking Platform

How Innovify Built NowPlay: A Sports Coordination and Booking Platform

The platform operates in the sports and social coordination space, with Innovify building an end-to-end system to orchestrate players, venues, and schedules, engineering a unified platform that enables match creation, automated venue booking, and seamless coordination, reducing friction in organising group activities and supporting efficient planning through integrated logistics and engagement workflows.
Case Study

Client Overview

NowPlay is a sports coordination platform designed to simplify planning by bringing players, venues, and schedules into a single workflow. Innovify designed and developed an integrated solution that enables match creation, automated venue booking, and seamless player coordination, delivering a unified experience that improves participation, reduces friction, and supports scalable growth.

Client:
NowPlay
Country:
United Kingdom
Platforms:
Web, Mobile App
Industry:
Sports, Social Coordination Platform

Challenge

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Build a unified coordination platform capable of orchestrating players, venues, and schedules in real time.

NowPlay needed to solve the fragmented process of organising sports activities by bringing multiple variables into a single workflow. The core challenges included:

  • Coordinating player availability across multiple participants
  • Identifying suitable venues based on location and time
  • Aligning schedules to enable seamless match planning
  • Automating venue booking within the coordination flow
  • Managing cost splitting and shared logistics among participants

A product and technology partner was required to design and build an integrated platform that could streamline coordination, reduce planning friction, and enable end-to-end orchestration of social sports activities through a single, scalable solution.

Key Objectives

Deliver a fully functional digital wallet within four months

A scalable sports coordination platform was to be built to streamline match planning, venue booking, and participant management.

  • A production-ready sports coordination platform was to be launched
  • Match creation and player participation workflows were to be enabled
  • Automated venue booking based on availability and location was to be supported
  • Cost splitting across participants was to be implemented
  • Real-time score tracking and match engagement features were to be enabled
  • Platform scalability across multiple games, users, and locations was to be ensured
  • A strong foundation for continuous product evolution and social engagement features was to be established

Solution

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

A scalable sports coordination platform was designed and deployed to enable seamless orchestration of players, venues, and match logistics.

  • Match Creation and Coordination Engine
    A unified system was implemented to enable users to create matches, invite players, and manage participation within a single workflow.
  • Automated Venue Booking System
    A booking engine was built to identify and reserve suitable venues based on availability, location, and match requirements.
  • Cost Splitting and Payment Logic
    A structured payment layer was implemented to enable automatic cost sharing across participants, simplifying financial coordination.
  • Real-Time Score Tracking and Engagement
    A scoring system was integrated to track match outcomes and enhance engagement during and after gameplay.
  • Scalable Platform Infrastructure
    A robust, scalable architecture was deployed to support multiple matches, users, and venues simultaneously, enabling smooth coordination and long-term platform growth.

Technology Used

No items found.

Results

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Sports coordination and match execution were streamlined, enabling end-to-end orchestration of players, venues, and logistics.

A working platform was established, enabling users to create matches, manage player participation, and automate venue bookings, resulting in reduced coordination effort and improved participation rates.

A scalable, experience-driven foundation was created to support continuous growth, enabling integrated cost splitting, real-time score tracking, and seamless expansion across sports activities through a unified social and logistics orchestration platform.

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