Challenge
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Build a unified coordination platform capable of orchestrating players, venues, and schedules in real time.
NowPlay needed to solve the fragmented process of organising sports activities by bringing multiple variables into a single workflow. The core challenges included:
- Coordinating player availability across multiple participants
- Identifying suitable venues based on location and time
- Aligning schedules to enable seamless match planning
- Automating venue booking within the coordination flow
- Managing cost splitting and shared logistics among participants
A product and technology partner was required to design and build an integrated platform that could streamline coordination, reduce planning friction, and enable end-to-end orchestration of social sports activities through a single, scalable solution.
Key Objectives
A scalable sports coordination platform was to be built to streamline match planning, venue booking, and participant management.
- A production-ready sports coordination platform was to be launched
- Match creation and player participation workflows were to be enabled
- Automated venue booking based on availability and location was to be supported
- Cost splitting across participants was to be implemented
- Real-time score tracking and match engagement features were to be enabled
- Platform scalability across multiple games, users, and locations was to be ensured
- A strong foundation for continuous product evolution and social engagement features was to be established
Solution
A scalable sports coordination platform was designed and deployed to enable seamless orchestration of players, venues, and match logistics.
- Match Creation and Coordination Engine
A unified system was implemented to enable users to create matches, invite players, and manage participation within a single workflow.
- Automated Venue Booking System
A booking engine was built to identify and reserve suitable venues based on availability, location, and match requirements.
- Cost Splitting and Payment Logic
A structured payment layer was implemented to enable automatic cost sharing across participants, simplifying financial coordination.
- Real-Time Score Tracking and Engagement
A scoring system was integrated to track match outcomes and enhance engagement during and after gameplay.
- Scalable Platform Infrastructure
A robust, scalable architecture was deployed to support multiple matches, users, and venues simultaneously, enabling smooth coordination and long-term platform growth.
Results
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Sports coordination and match execution were streamlined, enabling end-to-end orchestration of players, venues, and logistics.
A working platform was established, enabling users to create matches, manage player participation, and automate venue bookings, resulting in reduced coordination effort and improved participation rates.
A scalable, experience-driven foundation was created to support continuous growth, enabling integrated cost splitting, real-time score tracking, and seamless expansion across sports activities through a unified social and logistics orchestration platform.














