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Instantt: Scaling a Queue-Busting Food Ordering App into an Omni-Channel Marketplace

Instantt operates in food ordering and retail. Innovify helped transform the platform into an omni-channel marketplace that streamlines ordering, reduces queues and improves the user experience, engineering a scalable solution that performs at peak times and grows through a data-driven product approach.
Case Study

Client Overview

Instantt is a food ordering and retail platform that lets users pre-order, pay and skip queues through a seamless mobile and web experience. Innovify helped evolve the solution into an omni-channel marketplace, with better UX, strong performance at peak hours and a scalable foundation for growth.

Client:
Instantt
Country:
United Kingdom
Platforms:
Web, Mobile App
Industry:
Food Ordering, Retail Marketplace

Challenge

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Instantt needed to turn a queue-busting food ordering app into a scalable omni-channel marketplace, improving UX and handling peak demand along the way.

It had to grow beyond its initial success into a high-performance platform supporting growth across web and mobile. The core challenges included:

  • Scaling the platform to support peak lunch-hour demand
  • Redesigning UX based on real user behaviour insights
  • Ensuring seamless ordering, payment and pickup journeys
  • Expanding from a single-use app to an omni-channel marketplace
  • Continuously validating features through lean product iterations

Instantt needed an experienced product and engineering team to refine the customer experience, scale performance and build a future-ready marketplace.

Client Review

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Even though we worked using an outsourced model, Innovify gave me the feeling of having an in-house team.Feedback regarding the apps has been positive, and app store ratings are high. Innovify’s team managed the workflow smoothly, helping them produce an MVP quickly. The team was accessible and knowledgeable. However, some of the more junior staff needed more supervision. 

- CEO, Instantt

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Key Objectives

Deliver a fully functional digital wallet within four months

The aim was a scalable omni-channel food ordering platform with better user experience, performance and growth.

  • Launch a production-ready food ordering and retail marketplace
  • Enable seamless ordering, payment and pickup experiences
  • Optimise UX using real user behaviour insights
  • Ensure platform reliability during peak demand
  • Support multi-channel access across web and mobile
  • Establish a scalable foundation for continuous product evolution

Solution

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify worked with Instantt to refine the customer experience, scale the platform and build a future-ready omni-channel marketplace.

  • Insight-Led UX Redesign
    The experience was redesigned around real user behaviour, simplifying ordering, payment and pickup journeys across web and mobile.
  • Omni-Channel Marketplace Platform
    The original single-purpose app was extended into a food ordering and retail marketplace accessible across channels.
  • Peak-Demand Performance
    The platform was engineered to stay reliable and responsive during peak lunch-hour demand.
  • Lean Product Iteration
    Features were validated through short, lean iterations, so the product evolved on evidence rather than assumption.
  • Scalable Foundation
    A scalable architecture was put in place to support continuous product evolution and growth.

Technology Used

No items found.

Results

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Instantt grew from a queue-busting app into an omni-channel food ordering and retail marketplace.

The refreshed platform delivers a smoother ordering, payment and pickup experience across web and mobile, with reliable performance when demand peaks.

The scalable, data-driven foundation supports continued product evolution and growth.

Want to add AI-native capabilities such as personalised ordering to a consumer platform? Explore our AI & ML Development services or talk to our team.

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