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How Innovify Built Instantt: An Omni-Channel Food Ordering Marketplace

Instantt operates in the food ordering and retail space, with Innovify transforming the platform into an omni-channel marketplace to streamline ordering, reduce queues, and enhance user experience, engineering a scalable solution that improves UX, ensures peak-time performance, and supports continuous growth through a data-driven product approach.
Case Study

Client Overview

Instantt is a food ordering and retail platform enabling users to pre-order, pay, and skip queues through a seamless mobile and web experience. Innovify transformed the solution into an omni-channel marketplace, delivering improved UX, high performance during peak hours, and a scalable foundation for growth.

Client:
Instantt
Country:
United Kingdom
Platforms:
Web, Mobile App
Industry:
Food Ordering, Retail Marketplace

Challenge

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Transformed a queue-busting food ordering app into a scalable omni-channel marketplace while improving UX and handling peak demand.

Instantt needed to evolve beyond its initial success into a high-performance platform capable of supporting growth across web and mobile. The core challenges included:

  • Scaling the platform to support peak lunch-hour demand
  • Redesigning UX based on real user behavior insights
  • Ensuring seamless ordering, payment, and pickup journeys
  • Expanding from a single-use app to an omni-channel marketplace
  • Continuously validating features through lean product iterations

Instantt required a product and technology partner that could refine the customer experience, scale performance, and build a future-ready marketplace platform designed for sustained growth.

Client Review

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Even though we worked using an outsourced model, Innovify gave me the feeling of having an in-house team.Feedback regarding the apps has been positive, and app store ratings are high. Innovify’s team managed the workflow smoothly, helping them produce an MVP quickly. The team was accessible and knowledgeable. However, some of the more junior staff needed more supervision. 

-CEO, Instantt

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Key Objectives

Deliver a fully functional digital wallet within four months

To build a scalable omni-channel food ordering platform that improves user experience, performance, and growth.

  • Launch a production-ready food ordering and retail marketplace
  • Enable seamless ordering, payment, and pickup experiences
  • Optimize UX using real user behaviour insights
  • Ensure platform reliability during peak demand periods
  • Support multi-channel access across web and mobile
  • Establish a scalable foundation for continuous product evolution

Solution

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

An AI-powered compliance automation platform was designed and deployed to improve speed, accuracy, and scalability.

  • AI-Powered Data Extraction
    AI systems were implemented to automatically extract and process regulatory data from 50+ EU government sources, eliminating manual research bottlenecks.
  • Automated Compliance Workflows
    End-to-end automation was built for tracking, summarizing, and delivering regulatory updates, significantly accelerating report generation.
  • Scalable Data and Platform Architecture
    A robust, scalable architecture was implemented to enable consistent performance, real-time data processing, and the ability to handle increasing data volumes.
  • Accuracy and Consistency by Design
    AI-driven standardization was applied to ensure consistent, high-quality outputs, improving reliability and reducing human error.
  • Operational Efficiency and Delivery Readiness
    Integrated workflows and tracking tools were deployed to enable faster turnaround times, smoother operations, and a foundation for continuous scaling and improvement.

Technology Used

No items found.

Results

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Regulatory compliance was automated, and faster, more accurate updates were delivered at scale.

A fully deployed AI-powered compliance platform was established, with regulatory tracking and report generation automated across 50+ EU sources, resulting in reduced manual effort and improved operational efficiency.

A scalable, data-driven foundation was created to support long-term growth, enabling faster report turnaround, improved accuracy and consistency, and stronger client retention through reliable, real-time compliance insights.

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