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Build an AI-Powered Sales Meeting Optimisation Platform

How Innovify Built Hustl: An AI-Powered Sales Meeting Optimisation Platform

The platform operates in the sales productivity and scheduling space, with Innovify building an intelligent system to optimise meeting time and location for traveling professionals, engineering a smart scheduling platform that combines calendar availability and travel intelligence to enable efficient coordination, reduce downtime, and support faster decision-making through data-driven meeting optimisation.
Case Study

Client Overview

Hustl is a sales productivity platform designed to optimise meeting scheduling for traveling professionals by intelligently aligning time, location, and availability. Innovify designed and developed a smart scheduling solution that combines calendar data with travel insights, enabling efficient coordination, reduced downtime, and a scalable foundation for future experience-driven enhancements.

Client:
Hustl
Country:
United Kingdom
Platforms:
Mobile App
Industry:
Sales Productivity, Scheduling Platform

Challenge

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Build a smart scheduling platform capable of optimising meeting time, location, and coordination for traveling professionals.

Hustl needed to translate complex scheduling problems into an intelligent system that aligns calendars, locations, and travel constraints into a single decision layer. The core challenges included:

  • Combining calendar availability across multiple participants
  • Optimising meeting locations based on travel distance and time
  • Reducing inefficiencies caused by fragmented scheduling workflows
  • Delivering real-time recommendations for time and place
  • Ensuring scalability for multiple users and scheduling scenarios

A product and technology partner was required to design and build an intelligent scheduling platform that could simplify decision-making, improve productivity, and lay the groundwork for future experience-driven integrations such as pre-ordering services.

Key Objectives

Deliver a fully functional digital wallet within four months

A smart scheduling platform was to be built to optimise meeting coordination, location intelligence, and productivity for traveling professionals.

  • A production-ready scheduling optimisation platform was to be launched
  • Intelligent alignment of calendars and participant availability was to be enabled
  • Optimal meeting location selection based on travel time and distance was to be supported
  • Real-time recommendations for meeting time and place were to be implemented
  • Platform scalability across multiple users and scheduling scenarios was to be ensured
  • A strong foundation for continuous product evolution and experience-led enhancements was to be established

Solution

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

Innovify began with a comprehensive discovery workshop to define scope, align stakeholders, and anticipate technical challenges. A dedicated delivery team was assembled to ensure speed and precision throughout the build.

A smart scheduling platform was designed and deployed to enable intelligent meeting coordination, location optimisation, and productivity for traveling professionals.

  • Smart Scheduling Engine
    An intelligent system was implemented to align calendars across participants and identify optimal meeting time slots.
  • Location Optimisation Logic
    A location engine was built to calculate the most efficient meeting point based on travel time and distance for all participants.
  • Calendar Integration Layer
    Calendar data was integrated to enable real-time availability tracking and seamless scheduling coordination.
  • Scalable Platform Architecture
    A robust, scalable architecture was deployed to support multiple users, meeting scenarios, and growing scheduling complexity.
  • Experience and Future Integration Layer
    A foundation was established for future enhancements such as pre-ordering services, enabling a more seamless meeting experience beyond scheduling.

Technology Used

No items found.

Results

Zilch set an ambitious goal: launch a fully compliant digital wallet in just four months. Innovify was tasked with building the platform from the ground up, fast, secure, and ready for scale.

The project came with critical technical and compliance requirements:

  • PCI DSS certification and FCA approval, ensuring full regulatory compliance
  • Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
  • Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows

The solution is cloud-native, API-first, and built for scalability, enabling Zilch to launch confidently and expand across the UK market. With compliance-by-design and optimized architecture, the product is ready for rapid growth.

Meeting scheduling efficiency was optimised, and intelligent coordination was enabled for traveling professionals.

A working MVP of the Hustl platform was established, enabling users to identify optimal meeting times and locations by combining calendar availability with travel intelligence, resulting in reduced scheduling friction and improved productivity.

A scalable, intelligence-driven foundation was created to support future growth, enabling integration of experience-led features such as pre-order services and positioning Hustl for continuous evolution as a smart scheduling and productivity platform.

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Founder & CEO of Nexilo
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