Challenge
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Build a smart scheduling platform capable of optimising meeting time, location, and coordination for traveling professionals.
Hustl needed to translate complex scheduling problems into an intelligent system that aligns calendars, locations, and travel constraints into a single decision layer. The core challenges included:
- Combining calendar availability across multiple participants
- Optimising meeting locations based on travel distance and time
- Reducing inefficiencies caused by fragmented scheduling workflows
- Delivering real-time recommendations for time and place
- Ensuring scalability for multiple users and scheduling scenarios
A product and technology partner was required to design and build an intelligent scheduling platform that could simplify decision-making, improve productivity, and lay the groundwork for future experience-driven integrations such as pre-ordering services.
Key Objectives
A smart scheduling platform was to be built to optimise meeting coordination, location intelligence, and productivity for traveling professionals.
- A production-ready scheduling optimisation platform was to be launched
- Intelligent alignment of calendars and participant availability was to be enabled
- Optimal meeting location selection based on travel time and distance was to be supported
- Real-time recommendations for meeting time and place were to be implemented
- Platform scalability across multiple users and scheduling scenarios was to be ensured
- A strong foundation for continuous product evolution and experience-led enhancements was to be established
Solution
A smart scheduling platform was designed and deployed to enable intelligent meeting coordination, location optimisation, and productivity for traveling professionals.
- Smart Scheduling Engine
An intelligent system was implemented to align calendars across participants and identify optimal meeting time slots. - Location Optimisation Logic
A location engine was built to calculate the most efficient meeting point based on travel time and distance for all participants. - Calendar Integration Layer
Calendar data was integrated to enable real-time availability tracking and seamless scheduling coordination. - Scalable Platform Architecture
A robust, scalable architecture was deployed to support multiple users, meeting scenarios, and growing scheduling complexity. - Experience and Future Integration Layer
A foundation was established for future enhancements such as pre-ordering services, enabling a more seamless meeting experience beyond scheduling.
Results
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Meeting scheduling efficiency was optimised, and intelligent coordination was enabled for traveling professionals.
A working MVP of the Hustl platform was established, enabling users to identify optimal meeting times and locations by combining calendar availability with travel intelligence, resulting in reduced scheduling friction and improved productivity.
A scalable, intelligence-driven foundation was created to support future growth, enabling integration of experience-led features such as pre-order services and positioning Hustl for continuous evolution as a smart scheduling and productivity platform.














