Challenge
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Build a precision measurement platform capable of accurately capturing complex foot geometry using mobile devices.
FitMyFoot needed to replace manual, error-prone measurement methods with a seamless digital experience that delivers reliable data for custom insole manufacturing. The core challenges included:
- Capturing accurate foot measurements using a smartphone camera
- Translating visual data into precise, usable measurement outputs
- Eliminating inconsistencies and inaccuracies from traditional methods
- Delivering an intuitive and frictionless user experience
- Ensuring measurement reliability for custom product generation
A product and technology partner was required to design and build a computer vision-powered solution that could accurately digitise foot structure, simplify user interaction, and enable a scalable pipeline for custom insole manufacturing.
Key Objectives
A scalable foot scanning and custom insole platform was to be built to enable accurate measurement, seamless user experience, and personalised product generation.
- A production-ready foot scanning application was to be launched
- Accurate foot measurement using mobile camera and AR technology was to be enabled
- Conversion of scanned data into custom insole specifications was to be supported
- A seamless, user-friendly scanning and interaction experience was to be delivered
- Measurement accuracy and reliability for custom manufacturing were to be ensured
- Platform scalability across users and product demand was to be established
- A strong foundation for continuous product evolution and personalised healthtech solutions was to be created
Solution
A scalable foot scanning and custom insole platform was designed and deployed to enable accurate measurement, seamless user interaction, and personalised product generation.
- Computer Vision Foot Scanning Engine
An AI-powered scanning system was implemented to capture precise foot geometry using smartphone cameras. - AR-Based Measurement Experience
An augmented reality interface was developed to guide users through the scanning process and ensure accuracy and consistency. - Measurement Processing and Conversion Layer
Scanned visual data was processed and translated into precise measurement outputs for custom insole manufacturing. - Seamless Mobile User Experience
An intuitive mobile experience was designed to enable frictionless scanning, feedback, and interaction for users. - Scalable Architecture for Custom Manufacturing
A robust, scalable system was deployed to support growing user demand and enable efficient conversion from measurement to product generation.
Results
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Accurate foot measurement and personalised product generation were enabled at scale.
A fully deployed foot scanning platform was established, enabling users to capture precise foot measurements through mobile devices and generate data for custom insole production, resulting in improved fit accuracy and reduced reliance on manual measurement methods.
A scalable, technology-driven foundation was created to support custom manufacturing, enabling seamless transition from digital measurement to product creation and positioning FitMyFoot for continuous growth through computer vision and personalised healthtech solutions.










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