Product Positioning and it’s importance

Aug 04, 2020

Maulik

Product Positioning and it’s importance

Simply explained positioning is the space that the product takes in the mind of the potential buyer” (Trout and Ries).

For startups, positioning is more focused on the space that the product takes in the mind of their early adopters and it has the goal of crossing the chasm = reaching product/market fit.

Traditional Positioning Approach

A traditional one usually used internally that recommends formulating the positioning statement in the following way: 

Traditional Positioning Approach

A traditional one usually used internally that recommends formulating the positioning statement in the following way: 

Traditional Positioning Approach

A traditional one usually used internally that recommends formulating the positioning statement in the following way: 

Traditional Positioning Approach

A traditional one usually used internally that recommends formulating the positioning statement in the following way: 

Traditional Positioning Approach

A traditional one usually used internally that recommends formulating the positioning statement in the following way: 

As soon as this prerequisite work is ready, founders can follow 2 approaches: 

Traditional Positioning Approach

A traditional one usually used internally that recommends formulating the positioning statement in the following way: 

For <Target Market

who <Statement of Need>, 

the <Product Name> is a <Product Category>

 that <key benefit> unlike <competitive alternatives> our product <primary differentiation>

 

Example: For busy professionals looking to move house, X is a virtual assistant that provides a seamless personalised experience. X connects all the players in the market into a one-stop-shop for moving home that also ensures the quality of the customer service.

 

 

Startup-Oriented Positioning Approach 

The startup-oriented approach is usually used externally and it’s shorter. It usually a combination of the solution, the market context, and the trends. 

 

 

 

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PRAKASH PILLEY, Client Services Director
PRAKASH PILLEY

Client Services Director